Cause Marketing Can Give Sales a Boost

In these tough economic times, companies are looking for any edge.  This study shows that cause marketing can do more than create emotional warm fuzzies for the consumer.  It can actually help the bottom line of companies.  A well run campaign makes real financial results that benefit all involved.  While broad popular causes like the Susan G. Komen breast cancer organization can be popular ways to lift sales, consumers are looking for ways to customize their giving.  As companies develop more personal customer experiences, the giving in a cause campaign also needs to be customizable.  Consider GOOD magazine for those "who want to live well and do good."  This media company serves as a forum for organizations, people, and causes that create a better community.  As consumers pay for their subscription, 100% of the fee can be sent to the charitable organization of their choice.  These types of customized and innovative transactions can be just what companies need to help survive these tough economic times.