Sunday, September 14, 2008

Armstrong to Brandgelina; Top 10 Cause Marketing Stars

Seems like the uber-Hollywood/child rearing/actor/socially minded couple couldn't muster up enough juice between the two of them to take down perennial winner Lance Armstrong from this years top 10 Cause Marketing Stars.  Lance came in first ahead of Jolie, while Brad came in a disappointing 6th.  Below are the stars and their respective cause, continue to the article to see others mentioned outside of the top 10.  One note to consider, as Barry Janoff writes in the article, "According tot he survey, 73.8% of those who responded said their personal opinion about a celebrity spokesperson, be it positive or negative, directly affects the perception of the cause marketing campaign they support."
  1. Lance Armstrong - Livestrong
  2. Angelina Jolie - UNICEF
  3. Bono - (RED)
  4. Tiger Woods - Tiger Woods Lerning Center/Foundation
  5. Bill Gates - Various causes, largely funded from the Bill and Melinda Gates Foundation
  6. Brad Pitt - Rebuilding New Orleans
  7. Al Gore - Global Warming
  8. George Clooney - Darfur
  9. Michael J. Fox - Parkinson's Disease
  10. Peyton Manning - PeyBack Foundation

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