With the recent buzz around the release of Kodak's guide to social media and Jeff Klein's free e-book, 26 Principles of Working for Good, I thought I'd take a second or two to compile a couple free downloadable marketing publications into one spot for those interested in these topics. It isn't comprehensive, and I welcome your additions, but these are the ones that I enjoyed and thought were good references.
CAUSE RELATED LINKS
- 26 Principles of Working for Good by Jeff Klein
- The Marketing Pulse: 2009 Spring-Summer Cause Trends by Cone
- Cash-Register Cause: Cause Promotions at Retail by Cone
- How Social-Cause Marketing Affects Consumer Perceptions by MIT Sloan
SOCIAL MEDIA LINKS
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