Sunday, January 4, 2009

What's your favorite cause marketing book?

I recently finished Cause Marketing for Nonprofits by Jocelyne Daw and found it a great read.  While written from the perspective of the nonprofit, it had so much that could relate to the corporate side as well.  It would have to rank up there as one of my top choices.  I had also finished Stephen Adler's Cause For Concern, but found it to be too much like an extended advertisment for the author.
What book would you recommend if you could only give one?